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Overview

Google My Business (GMB) allows you to create posts that appear on your Google Business Profile. You can create standard updates, events, or offers.

Settings Schema

Properties

PropertyTypeRequiredDescription
__typestringMust be "gmb"
topicTypestringPost type: STANDARD, EVENT, or OFFER
callToActionTypestringCTA button type
callToActionUrlstringURL for CTA (required if callToActionType is set)
eventTitlestringEvent name (required for EVENT type)
eventStartDatestringEvent start date
eventEndDatestringEvent end date
eventStartTimestringEvent start time
eventEndTimestringEvent end time
offerCouponCodestringCoupon code (for OFFER type)
offerRedeemUrlstringRedemption URL
offerTermsstringOffer terms and conditions

Call-to-Action Types

  • NONE - No button
  • BOOK - Book now
  • ORDER - Order online
  • SHOP - Shop now
  • LEARN_MORE - Learn more
  • SIGN_UP - Sign up
  • GET_OFFER - Get offer
  • CALL - Call

Examples

Standard Post

Event Post

Offer Post

Full Example

Notes

  • GMB posts appear on your Google Business Profile in Search and Maps
  • Images are highly recommended for better engagement
  • Event posts require date/time information
  • Offer posts can include coupon codes for tracking